Why AI in Product Marketing?
Ever feel like you're drowning in AI news but can't make sense of it all? Struggling to keep up with the endless marketing tasks piling up? Wondering if AI could be your secret weapon, but no clue where to start?
We've been there. Let's cut through the noise and get you some real answers.
Step 1: Know Your Game Plan
Before you dive in, get crystal clear on:
Your company's content production workflow and where the pain points exist.
Your brands target and what are the critical components of visual imagery.
How much time and money your spending to create your current content library, and what would make a difference to your brand/business.
Pro tip: Map out your current workflow. You'll spot AI opportunities like magic.
Step 2: Pick Your AI Sidekicks
Not all AI tools are created equal. Look for:
What type of AI content do you see these tools promoting? There is a good chance that's their best current use case.
No one tool is currently a one size fits all solution, learn which tools work best for your content.
Be flexible in what your workflow looks like, this stuff changes all the time.
Real talk: Get your team involved in choosing. They'll be using this stuff daily.
Step 3: Make AI Your New BFF
Rolling out AI isn't a "set it and forget it" deal. You gotta:
Train your people (make it fun, not a chore)
Start small, then scale up
Keep tweaking as you go
Remember: AI's smart, but it needs your human touch to really shine.