AI content creation:

Efficiency without scale.

AI content creation:

Efficiency without scale.

AI content creation:

Efficiency without scale.

AI content creation:

Efficiency without scale.

Many small to medium sized business find themselves in a conundrum when it comes to content production. When should it get cheaper to make the stuff we need to market our products?

For very practical reasons, content production like most things, gets more affordable the more they are used. When providers can schedule out ahead, solve familiar challenges and anticipate the right answers and leverage assets or a workflow they have already created, its easier on everybody.

What's changing?


Advertising from the 60's though the early 90's evolved around a common principle. Media flowed through few channels, which meant it was expensive but reached an incredible audience. In this world, it makes complete sense to spend a lot of time thinking about what you want to communicate, perfecting it, and then, at last, publish.

With the rise of the internet and in particular social media, the media barriers to entry have fallen, making the demand for more niche content greater. However, producing that content in a way that looked polished and professional still required the work of teams of people and time.

That barrier has now fallen as well, which leads us to the next stage, where the demand for niche content is about to be met with an unprecidented jump in the ability to produce.

Advertising from the 60's though the early 90's evolved around a common principle. Media flowed through few channels, which meant it was expensive but reached an incredible audience. In this world, it makes complete sense to spend a lot of time thinking about what you want to communicate, perfecting it, and then, at last, publish.

With the rise of the internet and in particular social media, the media barriers to entry have fallen, making the demand for more niche content greater. However, producing that content in a way that looked polished and professional still required the work of teams of people and time.

That barrier has now fallen as well, which leads us to the next stage, where the demand for niche content is about to be met with an unprecidented jump in the ability to produce.

What's next?

The bar is raised. As high quality production becomes more attainable, it will become the standard for consumers. Brands without some investment in the design and aesthetic of their marketing content will be viewed as more of a red flag than ever.


FAQ:

Quick Hits on AI content creation.


Q: How many tools do I need? A: it continues to evolve, but the trend is fewer and fewer. As companies consolidate, the needs for niche solutions will decrease.

Q: How do I keep up with the pack? A: Look for experts in the field, and let them guide you. This landscape evolves so quickly its a full time job to stay current.


Wrap it up.


AI content creation for brands is coming at breakneck pace. The upshot is that its never been easier for brands to create premium content on a budget and timeline they can afford. The brands that fail to embrace this reality risk falling behind to their competitors sooner than they realize.

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