Advertising from the 60's though the early 90's evolved around a common principle. Media flowed through few channels, which meant it was expensive but reached an incredible audience. In this world, it makes complete sense to spend a lot of time thinking about what you want to communicate, perfecting it, and then, at last, publish.

With the rise of the internet and in particular social media, the media barriers to entry have fallen, making the demand for more niche content greater. However, producing that content in a way that looked polished and professional still required the work of teams of people and time.

That barrier has now fallen as well, which leads us to the next stage, where the demand for niche content is about to be met with an unprecidented jump in the ability to produce.