AI content creation that allows for greater personalization in the multi-channel approach.
Ever wonder what online shopping will look like in 5 years? Well, you're not alone. Here's where the industry trends are leading us, and the industry.
The Multi-Channel Approach
It's not just about having a website anymore.
You gotta be everywhere:
Mobile app
Social media
Voice assistants
Physical stores (yeah, they still matter)
Get personal with your content
Personalization helps customers who want to feel special by tailoring content to them.
AI and machine learning are making it happen.
Think:
Custom product recommendations.
Models and styles that appeal to them.
Geographically tailored imagery and content.
Virtual Try-Ons: Fitting Room in Your Phone
Let your phone take care of the guesswork.
See how clothes look on you.
More accurate sizing.
Why it's blowing up:
Fewer returns (saves you headaches, saves them money).
More confidence buying online.
It's just plain fun.
