Why it matters?
Ever see a furniture catalog and thought, "Damn, this looks good"? That's what we're after.
Interior design photography isn't just about pretty pictures. It's about selling a lifestyle. Here's how we can now improve that process, with AI enhanced interior design photography.
The Basics
You don't need a fancy set up to start. But you do need
A way of capturing the furniture piece. Be it a smart phone, or your current studio set up. It doesn't need to be perfect, but if your after a consistent look, a place with good natural lighting is a great starting point.
Space to move around. if you want to have varied angles from which to view the scene, you will need to capture different angles.
A Plan
Do you have a brand aesthetic your honing? If not, we can help you create one.
What style best defines your brand? What are the colors and tones associated with that.
Creating a style reference that captures intrinsic characteristics such as light direction, shadow softness and color saturation will go a long way towards creating image consistency.
Execution
Once your ready to put the plan in motion, defining a few things up front will be helpful.
Composition: do you need a lot of space in the image to resize, or place text. Knowing upfront will be critical.
Do you need assets for print, or just digital? Image resolution is something to consider for printed assets.
Do you need still images only, or would motion help define the space? Studies show that for social executions, posts with motion included are more likely to be engaged with, and with AI enhanced production, they don't need to be as costly as they once were.
