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When you want to make your marketing more personal, how do you tailor your content to each segment?
Stylization in product photography and video can be expensive and impractical to tailor to each segment. Creating a brand profile for e
ach persona used to be cost prohibitive for most brands. Generative AI changes that.
How Generative AI Powers Virtual Try-Ons
Generative AI uses advanced machine learning models, such as GANs (Generative Adversarial Networks), to create realistic images and simulations. Here’s how it works in virtual try-ons:
Personalized Avatars: Generative AI can create a digital avatar of the customer based on their uploaded photo or body measurements. This avatar is used to simulate how clothing or accessories will look and fit.
Realistic Rendering: AI generates lifelike textures, lighting, and movement to make the virtual try-on experience as close to reality as possible. For example, it can simulate how fabric flows or how makeup reflects light on the skin.
Dynamic Adjustments: Generative AI adapts the virtual try-on to the customer’s unique features, such as body shape, skin tone, or facial structure, ensuring a highly personalized experience.
Benefits of Virtual Try-Ons with Generative AI
1. Enhanced Personalization
Generative AI tailors the shopping experience to each individual, ensuring that customers see products that truly suit their preferences, style, and fit. This level of personalization builds trust and increases the likelihood of purchase.
2. Reduced Returns
One of the biggest challenges in e-commerce is high return rates due to poor fit or unmet expectations. Virtual try-ons help customers make more informed decisions, reducing the need for returns and saving costs for retailers.
3. Improved Customer Engagement
Interactive and immersive experiences, like virtual try-ons, keep customers engaged and excited about shopping. This can lead to higher conversion rates and stronger brand loyalty.
The Future of Virtual Try-Ons with Generative AI
When personalizing your marketing, keeping track of the data itself requires more foresight than before.
Creating content in batches by segment make it easiest to track and manage uploads to your CMS
Keep in mind aspect ratios and resolution - you’ll want to be able to utilize this content across platforms from website to social.
Assign segments a persona tag in your CMS so if you decide to change something in the future, it is easy to decouple.